Tchibo is a German chain of coffee retailers and cafés, also known for its weekly-changing range of other products. The latter includes: clothing, household items, electronics and electrical appliances. In Germany, Tchibo’s slogan is “Every week a new world” .
Tchibo expanded its product range, and is now selling services such as travel, insurance and mobile phone contracts. With over 1000 shops, Tchibo is one of Germany’s biggest shop chains. The company is based in Hamburg.
Tchibo’s coffee is sold in supermarkets in the United States, Canada, the Czech Republic, Saudi Arabia, Slovakia, Bulgaria, Romania, Turkey, Hungary, Ukraine, Syria, Israel, Jordan, Russia, United Arab Emirates, Poland and the United Kingdom.
Tchibo was very innovative even back then: customers could choose between having their coffee packed in tins or sewn into pouches made of handkerchiefs or tea towels.
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